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The yearly statement is a standing project. It looks back over a user's trading on the exchange for the year. This one took two months, from the start of design through launch.
The team was one UI designer, one visual designer, and one motion designer. I designed every UI screen and coordinated the work with the teams on either side.
A statement is mostly a look back at data, so it is easy for the reading to feel dry. The approach focused on this:
Start from the data, find what is distinctive in it, and present that in a more interesting way, so the browse feels more engaging and more people stay through to the last page.
Cover page views
6.1810k visits
People who visited a page
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While browsing, people chose to share pages as screenshots. That points to P1, P2, P8, and P9 as the screens worth showing: they give people a reason to put their own results on display, and they have a real chance of being passed on.
P9, the yearly title and wealth forecast, stood out. People would rather screenshot it than generate the official poster, for two reasons:
