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HitPaw Video Converter is the main product under the HitPaw brand. As its lead designer, I watched it grow from zero to 30,000 daily active users, and from zero to 2.5 million US dollars in yearly sales. At the start we did look at competitors: page layout, features, and the main flow of each feature. As the numbers got better there was more to learn from them. The product also got larger, and later iterations found a direction that fit it.
